An Article Marketing Technique That Will Double Your Results
By Richard Ravarino
I wanted to give you a quick technique that has worked really well for me in getting a lot of instant attention and traffic with my content!
Here’s the reason why anyone serious about an online business should be writing articles:
Article Marketing is one of the only online marketing methods that has been consistently successful, regardless of budgetary limits, in nearly every category since the internet has become the predominant marketing medium. Not only has article marketing worked since the early days of online marketing, it is even more effective today than it has ever been. As a matter of fact, only in article marketing can you write a series of articles and then take an off day, merely by re-spinning your earlier work and yet it is every bit as powerful, as the original because it massively increases your website’s exposure and traffic, regardless of subject matter or web category you are publishing to.
The reason why articles can so effectively accelerate your business, is because of several criteria that guide search engine results. The primary reason, however, is because your articles can create a unique, relevant solution to problems people have who are researching something in the specific niche and you cover that you’re covering in your writing.
You are providing answers. . . And from a position of authority!
It makes sense that Google would want that information to be seen (as well as Bing, Metacrawler, Yahoo, etc.), so historically articles have ranked extremely well in all major search engines.
But there are two problems people run into when starting their article marketing blog:
#1 They don’t create enough content.
Simply deciding to write a couple times a week is not going to get you anywhere. You need to make a firm commitment that you will blog at least once a day for an extended period of time. I personally would challenge you to write for at least 90 days straight. It is only when the search engines see a growing library of content (and for that matter keywords) that you will start ranking higher in their rankings. You’ve got to rank hundreds, perhaps even thousands of niche keyword phrases and creating that content is going to take some time. Just realize that you aren’t going to see overnight results. But in as little as three weeks, you will see “green shoots”. To be in the top ranks of a niche, you need consistent daily blogs.
#2 Lack Of Promotion
There are very easy ways of creating internet wide backlinks. Some of these you can solve with developed software like Article Marketing Robot or Digi-Article Blaster and WP syndicator. Any of these options can be obtained for less than $100 and they both can backlink you out to as many as 1,500 directories. Now that’s progress! But you can’t simply expect “If you write it, they will come”. That magical solution hasn’t been created yet. Listen, Article Marketing as a solution is easy. . . But once again, easy doesn’t mean it comes for free. There is still some hard work and if you are just getting started and can’t yet afford Article Marketing Robot, at least download one of those toolbars that give you the multiple mainstream backlink sources right there next to your blog. You can backlink to Digg, Delicious, Facebook, Twitter, Reddit, Linked In, etc. . . All in just a few minutes. But truly, automate that process as quickly as possible, as I truly believe – you can’t afford not to.
You must understand, your content is as isolated as a Tibetan Monk colony until you promote it in some way. Now hopefully, you are incorporating some kind of video blogging into your site as well, because I am about to teach you how to again double your traffic by syndicating it through YouTube.
You may actually already use Twitterfeed or some similar service to insure your articles are immediately seen by Facebook, Twitter and LinkedIn audiences. But what if you could backlink by incorporating a short daily two minute video into your blogs, by posting on YouTube (this also works backwards too – I.E. you can take the same idea and promote a video through article networks and syndicate those back through the video networks)
#3 The Secret Method Nobody Promotes
Well, its not so secret, but right now – I’m going to explain to you how to do exactly that. This technique is simple! Everyone has a Twitter account and a Facebook page, but most marketers fail to set up some type of YouTube channel. I was one of those. I didn’t want my fat face all over the internet. . . I thought, “maybe when I lose 20 lbs”, but truthfully, you can’t afford not to. You want to connect with your readers on a human level and this is by far, the most effective method.
It has been said that online marketing is a waste of time, because this is first and foremost – “A people business”. Yes it is! So pleeeease, if you are serious about this business, stop what you are doing right now and go and setup a YouTube account. It will humanize your blog (and seriously, so long as a gaze from your face won’t turn your site’s readers to stone, you can’t afford not to do this). . . But I digress.
So, what most people don’t understand is that you can automatically connect your YouTube channel to your Twitter account (and in turn, you can then link your Twitter posts to you Facebook – seamlessly). If you’ve even have just a few hundred Twitter followers, this will work for you, and it will get you noticed immediately!
All you do is connect your social networks to your YouTube channel, and when you make a new blog post or create a new article, you make a quick 30 second video promoting it and upload it to your YouTube channel. What YouTube will do is they will make a post on your Twitter page letting everyone know you’ve just made a new video.
What will happen then is your Twitter account will then notify Facebook that you’ve created the video and your whole social network will have instant access to your information. The results are fast and effective, when I started doing this it doubled my lead flow!
Here’s a video to show you how it’s done: