INTERNET NETWORKERS: YOU CAN (AND SHOULD) SERVE MORE THAN ONE MASTER
By Richard Ravarino
Welcome to the 21st century, where multiple streams of income aren’t just a luxury, they are a necessity. Gone are the days of showing up at the same job in the morning and expecting to still be there in 40 years when you retire.
Today’s paradigm demands that we keep our feet at all times and on more than one foothold, because who knows when the one you are currently standing on may sink. At least, If you are standing “feet apart” on two stones midstream, all you do is shift your weight to lift yourself from the sinking stone, but stay fully committed on one and you may find yourself drowning at the bottom.
Besides, just like we don’t want eat vanilla ice cream for the rest of our lives, today’s new opportunities allow us to enjoy variety in our lives.
No longer are we stuck shopping “AmWay” as “our way”, if it is more convenient to shop at Walmart or the local Piggly Wiggly. The “your garage” as a warehouse option, is as passé as a poodle skirt, as five minutes ago as disco and as cool as bell-bottoms.
Multiple Streams of Income
Robert Kiyosaki, the author of Rich-Dad/Poor-Dad, is also well known for his follow-up to Rich Dad, the Cashflow Quadrant and although it was written way back in the ‘90s, it is as true and relevant today, if not more so.
The Cashflow Quadrant prescribes that each of us (no matter our talents) will always fall into one of four walks of life. We will at one time or another always be an employee, self-employed (or a specialist), a business person or an investor.
Most of these categories are fairly self explanatory, with the exception possibly of the self-employed individual (or specialists). These are individuals that instead of having a job like an employee, they own their job (or rather, their job may own them).
They have either failed to create a business model where their job can actually run better in their absence (Mr. Kiyosaki’s definition of a business man), or they are tied to their position due to the schooling required to achieve success (a doctor, lawyer, architect or accountant. . . a specialist).
Long story short, an individual should strive to maintain a position in as many of these quadrants simultaneously as possible, but at least two. He admonishes, don’t just be an employee, start your own home business. Don’t just be a specialist, become an investor as well. And to the investor, start a business – you don’t know when one of your investments may fail and you may need to fall back on a cash producing business.
Internet entrepreneur and MLM guru David Wood even tells of a MLM company he was involved in, that overnight had its management team decide to take their business to a direct marketing model, short circuiting a six figure income overnight and leaving him scrambling for a new business.
Granted, there is a certain percentage of readers out there that may consider this entire idea to be network marketing blasphemy and in the interest of objectivity, they do have valid concerns.
Fact: Network marketing compensation plans are weighted towards the leaders and the people who work their system to full fruition and they are the only ones that will achieve their most esteemed ranks.
Fact: Many network marketing companies actually ban you from joining other network marketing companies and may “kick you out” for recruiting your downline into an outside operation.
Fact: Success rarely, if ever, comes to a person who does not focus on the desired outcome they are pursuing.
I don’t think anyone would argue with me on the above points and so in answer to each, I offer the following advice. If you are not completely in love with “vanilla”, make sure your network marketing company won’t penalize you for chasing “chocolate” and “strawberry”. And then realize, although developing more than one network marketing opportunity is probably going to take more time than concentrating on a single opportunity, it is going to create a more stable, secure, long term solution, than if you just had a single strategy. Finally, if you are looking to get rich quick, this solution is probably not for you.
Now, let me explain why this is actually a good idea:
As we as a society are becoming more interconnected through the internet, a majority of this business is taking to the world wide web, not only for easy distribution of product materials, but also for product sales, back office statistical tracking and of course, marketing.
For most networkers on the internet, “the blog” is the heart of our internet operations. Many eventually spend thousands on their blog, developing the most attractive blogs possible, to entice potential customers into their organization.
Companies like Empower Network have even sprung up, with the sole purpose of being a out of the box marketing system (for your primary network marketing company) and they include a plug-n-play blog, ready to go – just add words.
Other products like Black Box marketing, Magnetic Sponsoring and MLSP exist to provide similar services. Each of these companies can become an integral part of how we market each day, even if the result we seek (that we are focused on) is actually making money in Company X.
Make no mistake, the blog is a goldmine and regardless of your writing ability it is a resource that needs to be exploited. So you lack the ability to be a writer, did you know video blogs can often move your SEO up at twice the rate of a general written blog? Truthfully, anyone can blog. You don’t have to be a seasoned journalist. The true key to blogging, is actually just being human. If you recognize something you see as funny and you would be sharing it with your Facebook community anyway, blog about it instead! Think about how many hits a great viral video gets – Wouldn’t you like to be at the center of that tempest? BLOG ABOUT IT!
Now, what happens when you get your prospective client to your blog? Have you made a customer yet? Hardly! You may have just got the runner on first and that is all the more excited you should get. But surrounding your blog is a ton of open space. . . Why not fill it in with ads?
And just because you have that potential customer (and future marketing partner) reading your blog on rhubarb pie, doesn’t mean they are going to be interested in insurance. . . But they might be interested in that Seven Minute Workout.
Truthfully, only 1% of all visitors to our blog may actually click on something. One tenth of that number, is more than likely all the greater sales penetration you may achieve. So what do you think is going to sell better? Vanilla, or 31 flavors?
The point is, you have TONS of ad space on your blog – Use it! What may not interest one person, may be a boon to the next! Don’t spread yourself thin, but it might not be a bad idea to have at least three options available, because granted (as the old school network marketers will tell you), your success will be limited by serving two masters – But what if your potential client thinks your primary option SUCKS?!?! Its good to have fallback options.
Also, let’s say you are actually writing a blog for people within the industry, espousing some new piece of wisdom, or insight, you have gained in your personal success. Let’s say your readers are already members of Herbalife, or NuSkin, or Amway. . . But yet, they have never heard of Pre-Paid Legal and think that is a great idea (much as you did, which is why you became an affiliate), even though your primary company is Youngevity, which the networkers from the other companies couldn’t give a rat’s *ss about – Now, you have a new Pre-Paid Legal affiliate that you wouldn’t have got, had you just been surrounding your blog with Youngevity ads.
The truth is, there are many network marketing companies that may hold niche interest to some, but may fail to interest the vast majority of your site’s visitors. Its not to say that your primary company doesn’t have a great product, but we as a society today are far too fickle. We need options!
Which is why I believe the industry is recognizing the need for “plug-in” products for networkers. So you are involved in The Healthy Alternative, great. . . Look here’s Primerica to help you with your insurance needs and final planning! Get the point? There is no such thing as one stop shopping, let’s not pretend otherwise.
Here is one last thought, let’s say last week somebody signed you up for Akuna Health Products and you are jazzed to make it happen, yet you run an ads for both Akuna and Numis Network on your site (as you also wanted to invest in numismatic quality precious metals) and Numis takes off over the next few months, while Akuna stagnates and doesn’t blossom like you thought it might. Are you now more excited about Akuna, or Numis?
So really, think about this. You aren’t circumventing your own success, give me a break (what is this, the 1970’s)! The only person you are holding back, is yourself. Welcome to the 21st Century. Welcome to networking on the Internet! Do both, do many!
Plug-n-play Network Marketers
Below is a list of “plug-in” MLM’s that I personally know of. I have mentioned a few in this blog, I encourage you to think about whether these niche products could/would be supported by your blog’s visitors and if they would – sign up! I welcome the reader to add their suggestions below in the comments, I will edit them into the main text, from time to time.
7 Minute Workout
Literally, what it says it is. You load it up, answer a questionnaire and you immediately have instant access to a daily workout that can be accomplished in just seven minutes. . . Better still, you can make money as you get skinny. Click here for more info.
I’m a bit biased here, this is my own “marketing system” for network marketing, but there is no reason it can’t be yours as well. With a $25 up front (recurring) fee to join, you can start making 100% commissions today, in this complete “in-the-box” system. Empower includes a pre-made WordPress Blog simply awaiting your picture and content. Click here for more info.
For those that believe the world is going to hell in a handbasket, this one’s for you. Basically, a coin of the month club. You invest in numismatically perfect gold and silver, while you watch the dollar’s value disintegrate under endless government bailouts. Better still, the value of your past product actually increases over time as you are paid back for your investments by your potential clients. Seems like a no brainer. Click here for more details.
Pre-paid Legal, LLC and Legal Shield
As the name suggests, its an insurance program of pre-paid legal services, in case you are in a car wreck, a civil lawsuit, etc. This really works and its had a long history of success – Plus, you can make money while saving others on their legal expenses. The latter even includes the ability to buy your homeowners and car policies through the company. Click here (AND HERE) for more details.
A term life policy that creates long-term security for final needs planning, but also an investment opportunity that actually provides tax-deferred status. I can’t see why anyone looking for life insurance wouldn’t give Primerica a chance, plus you can make money back, by referring your neighbors. Insurance is only better when its free. Click here for more details.
Ultimately, these opportunites are too numerous to count, or to be aware of, but if you know of programs that can easily supplement other programs (without truly interfering), Let’s here from you! Please leave your comments below.